Another day, another predictable headline. The only reason I am writing about it is because I wanted to mark it in time when I could say “I told you so.”
Instagram and Facebook have always been king of the copycats. They have far too large of market effect that they can easily kill competitors by copying their products and launching it within their own communities.
The meteoric rise of Clubhouse meant that it was only a matter of time before Facebook and/or Instagram tried to copy their success. Today is that day.
In a blog post, Instagram said:
“We hope that [this new feature] will open up more creative opportunities — start a talk show, host a jam session or co-create with other artists, host more engaging Q&As or tutorials with your following, or just hang out with more of your friends.
Start a talk show, host a jam sesh, Q&As… yep that’s basically an adequate summary of Clubhouse. So it is clear that Instagram has been watching Clubhouse and brought it to Instagram under the product name: Instagram Live Rooms.
Now there are a few differences. Instagram Live Rooms are video based and not audio based. They are also limited to 4 people (for now, although I predict that opens up soon).
But the message is still there. Instagram and Facebook are just watching the competitive landscape and copying what they see. I don’t predict a ton of innovation out of these companies any further.
I’ve killed off my Facebook, but I must admit I am a passive users of Instagram. But who knows what the future brings.